Good Coach Bad Coach - Paperback

Good Coach Bad Coach: Build a practice where you belong—delivered to your door.

When I opened Elite Fitness—a purpose-built 10,000 sq ft facility with elite athlete endorsements and years of pro sports experience—I thought I had everything a good coach needs. But as commercial pressures blurred the lines between business and coaching, I struggled to excel at either, and the venture failed.

Through that struggle, I learned what it actually takes to build a practice where you belong.

In Good Coach Bad Coach, I reveal why coaching is the ultimate status game—one where we desperately want to stand out, but to get picked, we believe we need to fit in.

The lessons I learned about myself, what I thought coaching was for, and what it takes to build a place of practice came together as a coaching manifesto and the foundation of this book for Athletic Entrepreneurs.

Inside, you'll find compelling case studies, practical frameworks, and powerful maxims to guide your path to becoming the coach you want to be.

This isn't a book for coaches who want to be somebody; it's for coaches who want to do something meaningful. Good Coach Bad Coach shows us that when we change our relationship with success and failure, it changes what we do and how we do it.

I belong here.

That's the fight for you and me. That's the fight of the Athletic Entrepreneur.

Get Your Copy today. 

Buying from outside the UK?

Tracked international shipping is expensive, and I want you to know it might cost more than it needs to.

Your best bet is to order it from your local bookstore—here's a PDF you can give them to make it easy. 

Either way, I hope you enjoy. 

Simon